Tag Heuer auction prices

Jewellery, watches and silver by Tag Heuer: we have recorded 5 auction sales with a price of 6 models, and 2 lots are at auction now. Every model has its own page with each sale.

EUR 500 median hammer price middle half 300 to 1.000 EUR 32% of lots found a buyer

TAG Heuer is a Swiss watchmaker that began as Heuer in Saint-Imier in 1860 and took its present name when the TAG group bought the company in 1985. It is known for sports chronographs and its long link with motor racing, through the Carrera, the Monaco and the Autavia, and sells the Aquaracer diving watches and the Formula 1 range in large numbers. The company has been part of the LVMH group since 1999 and has its head office in La Chaux-de-Fonds. Founded 1860. La Chaux-de-Fonds, Switzerland. Part of LVMH.

Models 6

Model	Sales with a price	Middle half	Found a buyer	At auction now	Last sale
Tag Heuer FORMULA 1	1	under ten sales	–	1	2026-10-25
Tag Heuer Aquaracer	1	under ten sales	44%	0	2023-06-03
Tag Heuer Carrera	1	under ten sales	53%	0	2026-06-23
Tag Heuer CS111C-1	1	under ten sales	–	0	2025-04-02
Tag Heuer CX2110	1	under ten sales	–	0	2025-04-02
Tag Heuer Link	0	none yet	–	1	none yet

Middle half: the rounded middle half of the hammer prices of the model, in euros, from ten sales; each model page lists the sales one by one. "Found a buyer" counts the lots offered on sites that publish the lots that failed to sell, from twenty lots up.

Newest Tag Heuer sales

Sold	Model	Built	Hours or km	Auction house	Place	Photos	Hammer price
2026-10-25 TAG HEUER Formula 1 Réf. CAZ1014.FC8196 Chronographe pour homme. Acier…	FORMULA 1	unknown	unknown	drouot.com	70372 Stuttgart, DE	1	EUR 3.400 FREE
2026-06-23 A gents stainless steel Tag Heuer Carrera Twin	Carrera	unknown	unknown	lskauctioncentre.co.uk	GB	1	GBP 500 FREE
2025-04-02 TAG HEUER, SWITZERLAND, REF. CS111C-1, MICRO TIMER, STAINLESS STEEL	CS111C-1	2000	unknown	antiquorum.swiss	CH	1	CHF 252 FREE
2025-04-02 TAG HEUER, SWITZERLAND, REF. CX2110, TARGA FLORIO, CHRONOGRAPH, STAINL…	CX2110	unknown	unknown	antiquorum.swiss	CH	2	CHF 882 FREE
2023-06-03 Armbanduhr Tag Heuer "Aquaracer"	Aquaracer	unknown	unknown	auktionshaus-zofingen.ch	Zofingen, CH	1	CHF 700 FREE

The 5 newest recorded sales of Tag Heuer in jewellery, watches and silver, one row per lot; every sale of a model is on the model's page. The oldest sale of each model is free to read; the other hammer prices open with the sale or with a year of the model.

Questions about Tag Heuer at auction

What do used Tag Heuer jewellery, watches and silver sell for at auction?

Across 131 auction sales with a price that we recorded, the middle half fetched EUR 300 to EUR 1.000, with a median of about EUR 500. These are rounded hammer prices in euros, before the buyer's premium and VAT; each model below has its own page with every sale.

How often do Tag Heuer jewellery, watches and silver find a buyer at auction?

On the auction sites that publish the lots that failed to sell, 32% of 208 lots offered found a buyer. Withdrawn lots are not counted.

Hammer prices are what the auction house recorded when the lot closed. How prices are recorded.